For Bluemarble’s inaugural SS24 campaign titled A Ride Back to My Dreams, the collaboration in art direction alongside Carlos Nazario played a key role in bringing the brand’s vision to life. Shot by Oliver Hadlee Pearch, this campaign drew inspiration from influential youth figures, capturing a sense of nostalgia and aspiration. The artistic approach focused on creating a vibrant visual narrative that reflected the collection’s themes, blending dreamlike elements with contemporary style. By infusing references to cultural icons and youthful energy, the campaign established a compelling aesthetic that resonated with audiences, marking a significant entry for Bluemarble into the fashion landscape.
