Working alongside creative director Andreas Aresti, the social media direction for Lourdes employed a strategic and fully artistic approach to enhance the brand’s digital footprint. The role involved collaborating on high-impact visual content and developing a cohesive social media strategy that aligned with the brand’s avant-garde identity. This effort focused on elevating the brand’s presence across digital platforms, driving engagement, and increasing visibility within key market segments. Through a carefully executed content calendar and creative campaigns, Lourdes’ social media channels were transformed into a dynamic and visually compelling extension of the brand, reinforcing its position in the fashion industry while resonating with its target audience.
